Sestero launches lunar-inspired PR firm in Boise

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A new public relations firm has taken off in Boise, and it aims to cover every phase of its clients’ needs.

Lunation Communications, a public relations and marketing company based in Boise was launched in late September by Sophie Sestero, a longtime local communications strategist.

Sestero’s company will focus on supporting nonprofit organizations, advocacy groups and small- to medium-sized companies throughout the Pacific Northwest. It will also act as a supplemental resource for companies with existing in-house marketing departments.

Services offered by the new firm include “comprehensive communications strategies, grant writing, development materials, internal/corporate communications, communications audits, public affairs and advocacy, crisis planning and management, communications trainings” and more, a release stated.

“We all experienced staffing shifts throughout the pandemic,” Sestero said in the release. “Since then, many businesses struggle to identify or retain the right talent, skill sets or even go through the onboarding process quickly enough to service the volume of projects needed.”

She added that, while businesses may only need short-term support, using Lunation’s service could set those businesses up for “long-term success.”

The name of the company is derived from the time it takes to pass through all phases of the moon, illustrating how Lunation provides communication services at “any phase,” from idea to execution.

Sestero is a fourth-generation Idahoan, working in the public relations industry for more than a decade in the Treasure Valley.

Before launching her own firm, Sestero worked at Fahlgren Mortine, managing teams for clients such as Visit Boise, Sonoma County Tourism, Idaho Department of Agriculture, CS Beef Packers and many others.

“Creating my own company is a privilege and landmark achievement in my life,” she said. “This would have never happened without the mentorship, opportunities and support I’ve received from previous employers, teammates, industry peers, community members, friends and family. I am grateful for the chance to build a business that will serve this community ― and my home state of Idaho ― for years to come.”