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Author Archives: Ed Poll

What should your advertising say?

Recently I advised a caller on the content of an advertisement that he wanted to place in order to provide notice that his practice was for sale. There were some specific content ideas that I suggested to do this more ...

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Of veterinarians, lawyers and social media

Recent news reports told of a “virtual veterinarian” in Texas who moved his practice online and communicated to distressed pet owners by email and telephone. He generally charged a flat fee and recommended treatment options. The Texas State Board of ...

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The law practice and the law office

While some aspects of legal practice have migrated to the Internet, whether through telecommuting or a true virtual practice, a physical office where trial conferences are held and strategy developed remains the best environment for the lawyer-client relationship in small ...

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Rethinking legal education

This column has regularly discussed how law school does little to prepare young lawyers for practice realities in any size law firm. It has become increasingly clear that reality is catching up to law schools. According to The New York ...

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Is doing it by the numbers always right?

Years ago, when I managed a company in the food industry, I met with a retail buyer who pulled out his computer analysis of how quickly products moved through his billing system. He made the criticism that my company’s products ...

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Selling your practice

That lawyers can sell their practices is no longer in dispute. However, reaping value from the sale of a law practice presumes that the value is recognizable. A business is ultimately worth only what someone is willing to pay for ...

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Four strategies to raise cash

The financial health of any law firm ultimately depends on cash management. Too many firms operate like small businesses on a cash-in-hand basis, with insufficient reserves to weather a crisis or take advantage of an opportunity. Such thinking is no ...

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Electronic media and the duty to preserve

It may seem that nothing would be more temporary than a quick email, text or Twitter message. Yet these messages are increasingly subject to a duty of preservation, whether that duty is for a lawyer specifically or a lawyer on ...

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Could your practice be a virtual success?

The Internet has created a revolution in the way that lawyers and clients interact. The most familiar form of the online revolution’s impact on small and solo law firms is the use of the Internet for everything from websites and ...

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If you don’t have a plan, you don’t have a chance

One of my favorite quotes is from famed UCLA basketball coach John Wooden: “Failing to plan is planning to fail.” Intuitively we know this is true, yet many in business feel that planning is not possible in these volatile times, ...

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