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Author Archives: Karl Heberger

A mobile strategy is a must for advertisers in digital age

A report was recently released by eMarketer that analyzed how U.S. consumers spend time with various types of media. The average time spent with almost every type of media was down from last year. The average American adult is spending ...

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Click-through rate outdated as the best metric for judging ad success (access required)

Since its inception, digital advertising has been graded and evaluated by a metric known as click-through rate (CTR). This metric is calculated by the number of times your ad is clicked divided by the number of times your ad is ...

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