Author Archives: Lisa McGrath

U.S. companies, are you ready for the GDPR?

Think the General Data Protection Regulation (GDPR) doesn’t apply to U.S. companies? Think again, and quickly, as the massive data protection law – the biggest change to EU data privacy in more than 20 years – goes into effect on ...

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The best response to negative online reviews

In a 2013 survey by Deloitte, companies said that reputation is the greatest online risk to their businesses. This makes sense as a company’s online reputation drives consumer sales. For example, 85 percent of consumers now rely on review sites ...

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Update your privacy policy or face a $2,500 fine per violation

From the NSA and Google Glass to Snapchat and Target’s massive data breach, it’s no wonder privacy was named the word of the year for 2013 and is poised to be one of the top legal issues of 2014. Leading ...

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Avoiding disputes over the ownership of social media accounts

In 2006, PhoneDog Media LLC, a mobile phone website, hired Noah Kravitz to tweet on behalf of PhoneDog from the Twitter account, @Phonedog_Noah. The account amassed more than 17,000 followers in nearly four years. When Kravitz left PhoneDog in 2010, ...

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Social media compliance: What companies need to know (access required)

In April 2012, Nordstrom Rack hosted a Tweetup, providing Boise’s social media influencers with $50 gift cards in exchange for them tweeting about the store in advance of its opening. In such a situation, the Federal Trade Commission Act requires ...

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