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Author Archives: Paul Butcher

Engaging your customers requires two-way communication

Editor’s note: The Rules of Engagement is a series of five articles written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and Price Associates, is in its ...

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Engaged employees help create engaged customers

Editor’s note: The Rules of Engagement is a series of five articles written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and Price Associates, is in its ...

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Engaged customers require engaging products

Editor’s note: The Rules of Engagement is a series of five articles written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and Price Associates, is in its ...

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Engaged customers start with engaged leaders

Editor’s note: The Rules of Engagement is a series of five articles written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and Price Associates, is in its ...

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Engaged clients equal better bottom line

Editor’s note: The following is the first in a series of five articles about “Rules of Engagement” written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and ...

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