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Biz Blog

Making your e-newsletter effective

Have you ever opened an e-newsletter, looked at the graphics without reading any of the text, and closed it a few seconds later? You’re not alone. The average time a person spends on an e-newsletter is less than a minute, ...

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Can Boise be the next Boulder?

I recently moved to Boise to run ClickBank, the world’s largest digital products platform for very small to mid-sized businesses. ClickBank has offices in Broomfield, Colo., (right outside of Boulder) and we’re headquartered in Boise. In Seattle, you get spoiled ...

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Simple antidote to ‘seat of the pants’ management

Documenting policies and procedures is a practical tool to help any law firm, even a small or virtual one, to assess its operation against objective standards. Law firms are businesses, and every business should have a rationale for its actions. ...

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A door opens for nonlawyer fee-sharing

Many law firms, both large and small, use contract lawyers to provide legal counsel at reduced cost. Thanks in large part to emerging technology, contract attorneys can contribute to work and efficiency if used correctly as a transparent resource, offering ...

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Homebuyers are voting with their feet

Do you love your commute? Would you prefer to walk or ride a bike to work? When searching for a home, how important is proximity to shopping, restaurants, parks and other amenities? The answers to these questions are changing, both ...

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Employer-provided spousal benefits face different requirements from state to state

Idaho-based employers with employees in multiple states could be subject to significant penalties and litigation if they do not comply with the laws of each state regarding group health coverage and other benefits provided to the same-sex spouses of employees. ...

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How to value a startup for potential investors

Coming up with the right valuation for your company in the startup phase of a company’s life cycle can be very tricky. In the early stages of formation, the value of your company is most likely close to zero. Obviously, ...

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What’s the holdup, BVEP?

A lot of good news has come out of Twin Falls lately. A 1 million-square-foot Chobani yogurt plant opened last year, and Glanbia Foods, the largest maker of American cheese in the country, opened its corporate headquarters there this summer. ...

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Avoiding disputes over the ownership of social media accounts

In 2006, PhoneDog Media LLC, a mobile phone website, hired Noah Kravitz to tweet on behalf of PhoneDog from the Twitter account, @Phonedog_Noah. The account amassed more than 17,000 followers in nearly four years. When Kravitz left PhoneDog in 2010, ...

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