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Engaged customers require engaging products

Editor’s note: The Rules of Engagement is a series of five articles written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and Price Associates, is in its ...

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Managing the cost of your insurance policy

When’s the last time you took a serious look at your home or auto insurance? Do you have the right coverage based on your individual need? If you’re a young person, you may not have much to lose, but if ...

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A perspective on rubies, diamonds and procrastination

A progressive realization of worthy goals propels people towards their vision of prosperity. Unfortunately, it’s easy to let business planning and goal-setting get pushed aside in favor of more “urgent” activities. It’s also easy to let “good” things get in ...

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Engaged customers start with engaged leaders

Editor’s note: The Rules of Engagement is a series of five articles written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and Price Associates, is in its ...

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Pros and cons of contracting with small companies

If you want faster response time, personalized attention and people willing to adapt to your changing needs, then you will probably benefit by contracting with a small business. An increasing number of major corporations are seeking small businesses as vendors, ...

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Engaged clients equal better bottom line

Editor’s note: The following is the first in a series of five articles about “Rules of Engagement” written by Paul Butcher, director of research at Populus, a Treasure Valley research firm. Populus, in conjunction with the Idaho Business Review and ...

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The case for creativity in marketing communications

“Hey Rocky, watch me pull a rabbit out of my hat!” Sometimes it’s the most basic questions that can be the most difficult to answer. One such question that those of us in the marketing communications industry get often is, ...

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Columnist offers his annual list of recommended reads

Every year around this time I publish my list of recommended reads. This year I’m focusing on helping small and mid-sized businesses fortify their positions, and I think the following three titles are absolute must-reads for that purpose. Get these ...

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Commercial real estate not a picture of gloom

The commercial real estate market is on course to finish the year on a high note. There has been increased activity, new construction projects announced, increased net absorption and lower vacancy rates. All of this is positive news for a ...

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Boise Research Center making dramatic comeback

Most of us can picture old shopping centers or malls that become tired and lose tenants in favor of newer, better-located retail development. Locally, visions of the Karcher Mall or Vista Village shopping centers come to mind. Such was the ...

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