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The arts and volunteerism – a win-win

If I had a nickel for every time someone said they didn’t have a creative bone in their body, I would be…not a starving artist, but a fat and happy one. The truth is, every person is equipped with a ...

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No more tax-advantaged spending on Advil

If you’re a larger employer, there’s a good chance you offer employees the option of participating in a flexible spending account for health care expenses. A few years ago, the rules governing what could be reimbursed by FSAs were expanded ...

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Why can’t you get more referrals?

Giving a referral is a risk. Is your customer willing to take that risk by referring you? Are they willing to risk a friendship or relationship they have by referring someone to you? Or more powerfully stated, WHEN are they ...

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A second look at building a better company newsletter

A previous column on this topic discussed some of the important best practices for designing a strategic company newsletter. To recap, it is important to name the objective of the newsletter and to understand your audience. You can also ensure ...

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Is the best part of selling really just the sale?

When sales are slow – like they might be for you right now (and no one knows when they’re going to speed up) – you have to look for ideas to capture more of the existing market. Ideas like: more ...

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A better company newsletter can strengthen cohesiveness

I recently had a great conversation with a Treasure Valley company that is expanding rapidly across the United States, and even overseas. Most of that growth is through acquiring other companies. After a couple of years of non-stop activity, their ...

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Okay, you’re a manager … now what?

People in management often fail to realize the ripple effects of their actions and attitudes. Thankfully, many are eager to learn how to be better when given the chance, but other managers couldn’t care less about any damage they cause. ...

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