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Focus

The past, present and future of Terry Reilly Health Services   (access required)

For 39 years, Terry Reilly Health Services has helped fill the gap in health care for people with no insurance. Back in the 1960s, a conscientious objector from the Vietnam War sought to establish a clinic to help meet the ...

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TRHS sees itself as health care safety net  (access required)

Terry Reilly Health Services advertises itself with the comforting phrase, “We are the Safety Net.” It’s five reassuring words for people left on the sidelines of “the best health care system in the world,” as another phrase puts it. Idaho ...

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Idaho firm creates telehealth product: Therapy-Conex  (access required)

The expression “there’s an app for that” is becoming part of everyday vernacular. Now a Meridian-based company called Conex Med/Pro Systems has created an iPhone app with broad ramifications for the future of health care. The app and its duplicate ...

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Now is the time to advertise smarter, say the pros

Professionals in the advertising industry were asked to explain why they believe it’s essential to keep advertising when the economy turns bleak. Following are their answers: Mr. Client, if you are looking to grow your market share and put a ...

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What PR is – and isn’t

Specialists in the public relations industry throughout the area were asked a threefold question: how do you define public relations; in what ways is it most effective for business; and how does it differ from advertising? Here’s what the professionals ...

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