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Technology

Online, self-awareness is crucial (access required)

When it comes to doing business online, a lot has changed in a decade. Web marketing has grown from basic websites to mobile versions, search engine optimization and social networking strategy.

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College of Idaho adding computer science major (access required)

The College of Idaho, a private, liberal arts college in Caldwell, will start offering a major in computer science this fall, potentially adding to the region’s technology workforce. Previously, C of I has offered computer science courses but not a full major.

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VC partner: you need more than good tech (access required)

Venture capitalist and former Apple Inc. executive Rick LeFaivre told a gathering of the Boise tech community that technology isn’t all it takes for a company to be successful, and that Boise is developing a strong startup community, though the area ...

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Ethanol kit company expanding abroad (access required)

The global economic recession was especially tough on biofuels companies, but Alex Conger’s firm, Fuel Flex International, has survived the past few years by increasing its international market, as well as turning its competitors into customers by making more parts ...

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Idaho State’s cadaver lab may attract doctors and cash (access required)

The planned Treasure Valley Anatomy and Physiology Lab in Meridian will be constructed for students, but business groups are anticipating the financial possibilities the high-tech venture affords. The 8,000-square-foot addition to Idaho State University’s Health Science Center is one of ...

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A word with Kristi Saucerman: ‘I’m not trying to bring in investment money or conquer the world’ (access required)

Kristi Saucerman started Auction Frogs as a way to take nonprofit organizations’ silent auctions online. The company creates custom online auctions, receiving a flat fee or a 9 percent share of auction proceeds, and the auctions are open even to ...

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