Jake DeBerg has established himself as a leader in Idaho’s construction industry through his role as strategic account manager for United Rentals and his commitment to advancing the construction community. His most significant recent accomplishment includes being selected as the 2025 Chair of the Idaho Associated General Contractors Membership Forum, where he works to grow AGC membership and provide meaningful membership experiences.

In his role at United Rentals, DeBerg manages strategic accounts and helps construction companies across Idaho access the equipment and tools they need for successful project completion. United Rentals provides more than 3,300 equipment and tool classes for industrial and construction sites.

As membership forum chair, DeBerg leads quarterly meetings focused on growing Idaho AGC membership and works collaboratively with AGC staff to enhance member experiences. His dual role in equipment rental and industry leadership positions him as a bridge between service providers and contractors, helping strengthen Idaho’s construction ecosystem.

Bradley B. Dillon serves as president of Dennis Dillon Co., a family-owned and operated automotive business that has been serving customers in Idaho’s Treasure Valley for more than 33 years. As the son of company founder Dennis Dillon, Brad is a knowledgeable RVer and boater himself who has helped guide the company’s evolution since Dennis opened his first GMC Motorhome Center in 1973.

Under Brad’s leadership, Dennis Dillon Co. has grown to become Idaho’s largest motorhome dealer, operating multiple locations throughout the Treasure Valley. The company serves Boise, Meridian, Caldwell and Nampa with quality vehicles from brands including Nissan, GMC, Mazda, Kia, Jeep and Chrysler, while also offering comprehensive RV, marine and powersports divisions.

Brad maintains the company’s founding philosophy of treating customers like neighbors rather than faceless transactions, with many team members having worked with the company since its early days. His personal passion for outdoor recreation aligns perfectly with the company’s mission of providing the tools for customers’ recreational adventures and family memories throughout Idaho’s diverse landscape.

Haley Hennessey has transformed Tates Rents into a 100% employee-owned company while maintaining its 75-year legacy as the Treasure Valley’s premier equipment rental provider. She successfully transitioned the family-owned business to an Employee Stock Ownership Plan in December 2020 and completed the company’s first acquisition under employee ownership with the purchase of McCall Rental and Sales in 2021.

“Know what you don’t know. I’m lucky enough to lead a company with hundreds of years of combined rental industry experience,” Hennessey said.

Under her leadership, Tates Rents has expanded beyond its traditional scaffolding roots to offer Idaho’s largest inventory of rental equipment, with more than 50,000 replacement parts from more than 100 suppliers. Hennessey was recognized as one of Idaho Business Review’s “Accomplished Under 40” in 2021, acknowledging her professional achievement, leadership and community service.

A Boise State University graduate, Hennessey emphasizes the company’s culture of “treating people right, working hard and playing hard” while investing heavily in software improvements to enhance customer experience in an increasingly digital marketplace.

Justin McAfee has established himself as a key leader in Idaho’s equipment industry as co-owner and manager and finance/accounting manager of Boise West Equipment Company. His most significant recent accomplishment includes building the company into a trusted regional provider of used construction equipment, trucks and industrial machinery with more than 20 years of experience in the used truck and equipment business.

Under McAfee’s financial management and co-ownership, Boise West Equipment Company has developed expertise across multiple sectors including light industrial and heavy construction equipment, over-the-road trucks and trailers, pickups, compressors, snow removal equipment and various miscellaneous industrial items. The company operates from its Boise location serving customers throughout Idaho and the Northwest region.

McAfee brings strong financial acumen to the equipment dealership industry, combining business management skills with deep knowledge of construction and industrial equipment markets. His dual role as both co-owner and finance manager allows him to provide comprehensive oversight of operations while ensuring sound financial stewardship of the growing business.

Kelly Olson has made history as the first woman to serve as President/CEO of Western States Equipment Company, leading the Caterpillar dealer since 2019 with a mission of “Building our communities for a better tomorrow.” She has implemented programs like the company’s accredited Technician Academy and remote-controlled “Cat Command” technology that allows equipment operation from anywhere in the world.

Under her guidance, Western States has grown to employ approximately 1,100 people across 17 locations in five states, servicing 191,000 square miles.

Olson joined Western States in 2004 as finance manager and advanced through multiple leadership roles including vice president of finance before her promotion to president. She holds a Bachelor of Science in Accounting from Montana State University and maintains an active CPA license since 2003.

Her leadership emphasizes employee development through programs like paid volunteer time off and the nine-month Technician Academy, which creates skilled workforce pathways through partnerships with local high schools. The company recently opened a $40 million, 120,000-square-foot facility in Liberty Lake, demonstrating continued growth under her strategic direction.

Grant Petersen Jr. has led the family automotive business for decades, growing Bronco Motors from a single location to six dealerships with more than 150 employees across the Treasure Valley. He most recently led the acquisition of Bronco Motors by Kendall Auto Group in July 2025.

Under his leadership, Bronco Motors expanded from its 1971 origins to become one of Idaho’s premier automotive dealership groups, representing Hyundai, Nissan, Infiniti and Mitsubishi brands.

Petersen began in the automotive industry at age 9, pulling weeds, cleaning offices and washing cars in his father’s business. He guided major expansions including the 1993 Fairview Auto Row superstore, partnerships with Nissan (2002), Mitsubishi (2010), Treasure Valley Hyundai (2011) and Idaho’s first Infiniti dealership (2013).

Petersen serves as President of the Idaho Automobile Dealers Association, where he successfully advocated for landmark legislation preserving the franchise model in Idaho. His commitment to environmental sustainability includes implementing state-of-the-art recycling centers across all dealerships and promoting electric and hybrid vehicles through his manufacturer partnerships.