Sestero joins Boise Convention and Visitors Bureau board

IBR Staff//August 12, 2022//

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The Boise Convention and Visitors Bureau (Boise CVB) has appointed Sophie Sestero, director of marketing and communications for the Treasure Valley Family YMCA, to its 2022 board of directors, which focuses on providing oversight and strategy for the organization. Board members, who are community-minded and knowledgeable about the tourism industry, typically serve a three-year term with the opportunity to renew for additional terms. Sestero’s professional experience includes strategic communication planning, public affairs management, partnership development and community outreach. She joined the Treasure Valley Family YMCA in March 2022. Prior to that she held communications and marketing positions with Fahlgren Mortine, the Blue Cross of Idaho Foundation for Health and Ritter Public Relations. Active in the community, she serves as president of the Downtown Boise Association board of directors, on the board of advisors with Telaya Wine Co. and on the marketing committee for Ronald McDonald House Charities of Idaho.