VanderSloot named chairman of Melaleuca board; Felton named CEO

Melaleuca: The Wellness Company has appointed Frank VanderSloot as executive chairman of its board of directors and has promoted Jerry Felton to chief executive officer.

In his new full-time position as executive chairman, VanderSloot will focus on key initiatives such as corporate strategy, messaging, new product development and corporate culture. VanderSloot continues to direct and manage the company’s marketing and legal departments while training leaders across the company in management principles that have been critical to Melaleuca’s success. He also plans to spend more time teaching leadership principles to independent marketing executives throughout the world. VanderSloot has served as Melaleuca’s CEO since he founded the company in September 1985 with just seven employees and eight products.

Felton, as the new CEO, will handle the day-to-day operations of the $2 billion health products company, heading all sales and operations of Melaleuca in the 20 countries and territories where it operates. Over the last 10 years, Felton has overseen Melaleuca’s international operations where he has tripled the company’s revenues and led its global expansion throughout Europe and Asia. Since 2017, Felton has held the title of president of Melaleuca International, and prior to that role, he spent five years as the company’s senior vice president of international. He started at Melaleuca in March 2009 as senior vice president of sales, bringing with him 17 years of experience as an executive at UPS where he rose to the position of vice president of global account sales.