Innovative brand brings charcuterie boards to Boise-area

Graze Craze, a new concept offering a variety of fresh charcuterie boards and boxes, is now open at 5624 W State St., in the Shops at State and Bloom retail center in Garden City.

Graze Craze is a member of the Starpoint Brands, a division of United Franchise Group (UFG).

Justin and Amber Perez, husband-wife team and new franchise owners of Graze Craze’s first Idaho storefront, were looking for new and exciting business opportunities when they discovered the charcuterie concept. 

Justin Perez is a veteran who served in the U.S. Air Force and currently serves in the Nevada Air National Guard, and Amber Perez is a physical therapist who specializes in working with children who have special needs and developmental disabilities. 

“My husband and I are firm believers in giving back to the community. We are passionate about our active duty and retired veterans, underserved youth and children/adults with special needs,” Amber Perez said. “We will be looking for various organizations that align with our passions to provide sponsorship opportunities in the near future.”

Graze Craze artisan-inspired charcuterie boards are created by a “Grazologist” — a trained charcuterie concierge —  who creates different size options from single boxes and grazing boards, family gatherings, community events and office catering. These boards and boxes include gourmet meats, cheeses, fresh fruits and vegetables, artisanal chocolate, house-made hummus, dips and jams.

Perez added that the company is looking to expand and open more locations over the next few years, which will open up more job positions, along with store manager and assistant manager positions.