In the Lead – Startup Businesses

IBR Staff//June 20, 2025//

IBR Staff//June 20, 2025//

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Years in Business: 3

Number of Employees: 36

Axacraft, a three-year-old digital agency based in Meridian, has established itself as a strategic partner for brands looking to build and launch digital products with both speed and precision. Led by CEO Kelly Smith, the company operates with a design-driven approach that delivers tangible results.

Smith founded Axacraft after identifying a crucial market gap — organizations need teams that understand corporate objectives while moving with startup agility. This vision materialized as a 36-person elite team functioning like a “digital SEAL Team 6,” integrating strategy, design, product development and engineering.

The agency counts among its achievements the North American launch of LGbeauty, growing the brand with strategic market entry and comprehensive digital presence.

Axacraft supports the broader community by employing independent talent across North America and maintaining a development team in Ukraine during challenging times. Employee satisfaction stems from a culture built on trust, autonomy and meaningful work — creating an environment where team members experience both ownership and impact.