Albertsons launches Safeway grocery plugin for ChatGPT

Albertsons Companies has launched a Safeway plugin for ChatGPT that allows shoppers to build grocery carts, reorder weekly lists and discover products through conversational prompts without leaving the artificial intelligence platform.

The plugin, available now, lets users activate Safeway within ChatGPT by clicking on “Plugins” in the sidebar or typing “@Safeway” into any conversation. Shoppers can then make requests in plain language ― asking ChatGPT to reorder a regular shopping list, suggest ingredients for a recipe or find items on sale. The system surfaces relevant Safeway products and helps add them to a cart, though customers are redirected to the Safeway platform to complete checkout and remain in control of reviewing or modifying their selections throughout.

“We are on a mission to power our customers at every touchpoint with AI to deliver a seamless shopping experience that’s faster, easier and more enjoyable,” said Jill Pavlovich, senior vice president of digital customer experience for Albertsons. “By enabling our plugin in ChatGPT, we are making grocery shopping as simple as having a conversation by meeting our customers when and how they choose to shop.”

The launch builds on Albertsons’ existing AI tools, including an AI shopping assistant and Ask AI capabilities designed to help customers move from meal inspiration to cart-building with fewer steps.

Albertsons operates 2,240 retail stores across 35 states and the District of Columbia under 22 banners, including Albertsons, Safeway, Vons and Jewel-Osco, with 1,708 in-store pharmacies. The Boise-based company is one of the largest food and drug retailers in the United States.

This story was written using artificial intelligence with human oversight.