Electronic Arts

Grand Theft Auto The Trilogy by Take-Two Interactive Software Inc is seen for sale in a store in Manhattan, New York City, on Feb. 7, 2022. (PHOTO: REUTERS/Andrew Kelly/File)
Apr 22, 2026

Gaming industry could unlock $22B in profits from AI cost cuts

Morgan Stanley says ai tools could cut game development costs nearly in half, unlocking $22 billion in annual profits for global game makers.