Boise-based software firm opens office in Europe

Software firm ProClarity Corp., Boise, has created a new position in Europe to help serve a growing clientele of international customers.
Peter Ambrose, who has 14 years of experience in the software industry, was named manager for ProClarity in Europe, the Middle East and Africa. He will report to the company’s European headquarters in Amsterdam.
“He’ll be managing and drumming up more business,” spokeswoman Angie O’Hara said.
ProClarity also has European offices in Paris, London and Madrid, which service and target direct customers.
These actions come after the latest quarterly reports shows 150 percent growth in revenues from the same quarter the previous year, O’Hara said.
The analytical software maker also recently rolled out its latest software version, which runs more easily on the Internet.
Six of ProClarity’s more than 30 software-selling OEM (original equipment manufacturer) customers are European and make up about 25 to 30 percent of the company’s revenues, O’Hara said.
The balance of revenues comes from “direct” customers, such as AT&T and GE Capital Finance.
OEM buyers install ProClarity’s product on their programs, allowing their customers to analyze data and software uses. For example, with ProClarity products, an OEM that sells accounting software could enable its customers to analyze data to look for trends among customers.
“Instead of a software company building their own analysis program, they’ll work with us to integrate to their existing package,” O’Hara said.
In the spring, the company rolled out the ProClarity Analytic Platform 4.0 product family, which makes the relationship between the Web and the software more seamless than the previous version, she said.
The new package will allow customers and vendors to more easily access data outside of a company by not requiring Internet downloads every time information is needed.
“Everything is moving to the Net, and we are, too,” she said. “The new version is completely Web-enabled.”
The product, she said, includes tools that allow buyers to mold it for uses specific to their needs. She said ProClarity’s competitors provide products that cannot be modified by customers.
ProClarity makes a product that works exclusively with Microsoft’s “business intelligence” product line, SQL Server 2000 Analysis Services. ProClarity’s software works as the front-end for Microsoft’s back-end product. About 50 percent of the front-end software sold for SQL is from ProClarity.
The products help turn corporate data into more accessible and easily understood information for lower-level managers, who, before this type of product was available, had to depend on top company analysts for these facts.
In late April the company announced that it was changing its name to ProClarity from Knosys Inc. to reflect the company’s flagship product.