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Aviation Specialties Unlimited names new leadership

photo of Joseph Estrera and Hannah Gordon

Joseph Estrera and Hannah Gordon

Aviation Specialties Unlimited announced that Joe Estrera, PhD., will be the new president and Hannah Gordon will be promoted as the new chief operating officer upon the retirement of ASU President Jim Winkle at the end of the year. Estrera previously served as the vice president and chief technology officer.  Gordon previously served as vice president of administration and sales. In partnership, Estrera will lead strategy and outward operations while Gordon will direct internal operations.

Gordon was the first employee hired at ASU by ASU founder Mike Atwood.  Estrera was brought in as part of Winkel’s leadership team to develop new products.  Estrera will lead new product development, new business development, strategic partnerships, and direct international engagement. Estrera was awarded the U.S. Army CECOM Defense Acquisition Executive Certificate of Achievement and received corporate awards from Litton, Northrop Grumman and L-3 Communications.  He has authored technical papers, holds multiple patents, is frequently published in technical and industry journals and speaks often at symposiums and seminars.  He is a member of the American Physical Society, Society of Photo-Optical Instrumentation Engineers and American Vacuum Society. He received his Ph.D. and M.S. in physics from The University of Texas at Dallas and his B.S. in physics from the University of Notre Dame. 

Gordon’s 21-year career at ASU has included sales, marketing, human resources, supply chain, information technology, finance and customer service. For the first 10 years of her career, she focused on external operations.  For the second 10 years, she has focused on internal processes. In the last two years, she has championed the launch of a customer service department and enterprise resource planning system and improved the customer experience. She earned her Master of Business Administration degree from Boise State University.

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