PIVOT Lifestyle + Fitness by KA, the line of gyms launched by three-time gold medalist Kristin Armstrong, continues to expand in the Treasure Valley.
On Nov. 13, a ribbon-cutting and grand opening were held for the second fitness facility in Downtown Boise at Pioneer Crossing.
PIVOT incorporates a variety of health and fitness options, including functional training, cardio fitness, yoga, health and nutrition coaching and personal training.
Armstrong and her husband and business partner, Joe Savola, opened their first PIVOT health and fitness center in May at Ten Mile Crossing after teaming up with developers Ball Ventures Ahlquist and Brighton Corp.
They have already broken ground on their third location at Barber Station in southeast Boise, which will open later in the spring. The Barber Station PIVOT will be located in a 10,000-square-foot building at 3035 W. Barber Valley Drive.
“What’s so great about [Armstrong] is her authenticity – you can’t fake authenticity and she really wants to change people’s lives,” Tommy Ahlquist, CEO of Ball Ventures Ahlquist, said at the downtown event. “These aren’t just gyms, they’re lifestyle centers that will change lives and introduce health and fitness into people’s lives that oftentimes aren’t that balanced.”
Armstrong and Savola said they aim to create health and fitness centers that foster a sense of community and inspire others on their journey of health.
Their goal, said Armstrong, is to meet people where they are on their journey of health and provide something for everyone, whatever goals they have in mind.
“We want these to be community centers and bring that community back into health – I feel like we’re in such a hurry, we’re in and out.” Armstrong said. “We have comfortable locker rooms, you can shower, you can lock up your personal items and go walk on the Greenbelt if you want and not even go to a class. It’s up to you.”"