Hospital Placed Media company expands into Idaho

Chloe Baul//September 27, 2023//

Innovare charging station (via LinkedIn).

Chloe Baul//September 27, 2023//

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Innovare Medical Media, a provider of medical media and marketing solutions specializing in Hospital Placed Media (HPM), has experienced significant growth in 2023, increasing its HPM venues by 35%. The company has recently expanded into Idaho, New Mexico and Illinois, extending the company’s reach, now spanning 31 states and encompassing 64 designated market areas.

According to Innovare, Idaho’s unique market landscape offers an opportunity for businesses and health care facilities seeking to make an impact through health care advertising.

Hospitals and medical office buildings on HPM campuses provide a phone charging solution for health care professionals, visitors and patients. These facilities feature large-format LCD screens embedded in the units, allowing local, regional and national businesses to engage with targeted audiences through various messaging strategies.

As Innovare continues to expand its niche platform, companies such as Fidelity, JP Morgan Chase Bank, Walmart, Clorox, the US Army, Western Governors University and State Farm among others, have executed campaigns with Innovare this year.

“Watching our business grow from five venues to 250-plus has been extremely rewarding and allows us to offer a national presence to such an attractive audience,” said Samantha Sampey. Innovare’s national account specialist. “Leading brands have found the hospital audience to be incredibly valuable to reach both high income earners and the 55-plus community and baby boomers.”