Tech company AppDetex raises $2 million

Brad Iverson-Long//June 4, 2015//

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AppDetex, a Boise technology company that protects businesses’ brands on mobile applications, has raised $2 million from investors to fuel growth. Some of that money will be used to add new employees, especially software developers, according to chief financial officer John Rubocki.

The $2 million is the first major financing for AppDetex, Rubocki said. He said the funding came from both local and regional investors whom he declined to identify. Rubocki said the company now has sufficient capital for its growth.

“Hopefully as we continue to grow we will be seeking more funds,” he said.

AppDetex was founded in 2011 by local entrepreneur Faisal Shah. Before AppDetex, Shah founded and ran another brand protection company, MarkMonitor, which Thomson Reuters bought in 2012. He also founded First to File, a patent management system, which was acquired in 2013 by CPA Global.

AppDetex helps protect businesses and their apps from a variety of problems, including copycat apps, piracy and abuse of brand names or logos. In mid-May, the company launched a new brand protection suite called FreeMark that helps companies find mobile apps that have a similar design or word marks. FreeMark can search app stores, such as those run by Apple and Google, and generate reports that can be used by company’s attorneys to stop what AppDetex calls “confusingly similar” apps.