FiftyFlowers, Inc.

In the Lead: Best Women-Owned Businesses 2025

IBR Staff//September 26, 2025//

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FiftyFlowers, Inc.

FiftyFlowers, Inc.

In the Lead: Best Women-Owned Businesses 2025

IBR Staff//September 26, 2025//

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  • FiftyFlowers, Inc.
  • CEO and Founder: Elizabeth Roeser
  • Years in business: 22
  • Number of employees: not specified
  • Percentage woman-owned: 100%
Elizabeth Roeser

FiftyFlowers is a woman-founded floral company delivering fresh-from-the-farm flowers for weddings and events, having served more than 1 million celebrations nationwide. CEO and founder Elizabeth Roeser has built the company on principles of joy, innovation and authenticity while creating meaningful jobs and mentoring future leaders. Revenue grew from $9 million in 2023 to more than $10 million in 2024. Roeser recently took a sabbatical to focus on personal growth and brand development, returning with renewed commitment to empowering others. She has appeared on national news and podcasts while working on her book as “The Flower CEO,” fostering a culture where women feel empowered to speak up, grow and lead boldly.

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