Brandi Hodnett

She said, “From the beginning, my vision has been to help our community one family at a time by making insurance simple and tailored to each client’s real needs. I prioritize relationships over transactions and believe trust is built through honest communication and genuine care. My leadership style is hands-on and service-driven. One of my core strengths as a leader is my ability to keep our agency agile, competitive and aligned with what real clients need, not just what the industry expects.”

Hodnett, who is passionate about serving those who are underrepresented, has made it a big part of her business to serve those individuals — especially Spanish-speaking households. To do that, she’s built a bold bilingual team and has integrated Spanish language service into all that the agency does. This has given the company a competitive advantage, while also expanding its reach.

Under Hodnett’s leadership, the agency continues to thrive and has experienced over 30% growth each year for the past five years. Today, it employs a team of nine, and a 10th employee will join the team in the summer of 2026. In addition to serving clients, the team also prioritizes community involvement. Each summer, they donate backpacks with school supplies to local families and during the holiday season, they provide turkeys in November and adopt families at Christmas to ensure they have a joyful holiday. The team also volunteers with local organizations including the Idaho Hispanic Foundation and they support local churches.

“I have been part of this agency since its inception, and I can honestly say I love both my team and the work we do,” she explained. “There is truth in the saying that when you love what you do, you never work a day in your life. Channeling my passion for helping people, combined with a strong competitive drive, into my work every day has been an incredible blessing.”

Debra Williams, founder of Deb Williams Insurance who sold the business to Hodnett, shared that she had and continues to have complete confidence in Hodnett’s ability to take the company to the next level. She said, “Brandi’s energy, innovative thinking and unwavering professionalism have been instrumental in building a thriving, respected agency. Her enthusiasm for the ‘big picture’ is undeniable, and her industry involvement and community leadership serve as a model of professionalism to her peers.”