Jason Coronado’s personal philosophy is pretty straightforward: work hard. Be active in the community. Make time for family.
A named partner at Deloitte Tax LLP in Boise since the tender age of 33, Coronado brings his best to the profession. After graduating from Boise State University and passing the CPA exam with flying colors, he joined Deloitte in 1995 and never looked back.
“Being with Deloitte for 21 years, I have worked with many clients for the majority of my career,” he says. “Still, no one day is the same. Every day is a different challenge.”
Coronado, a native of Pendleton, Ore., was also named the managing partner for the Boise office in 2011, and the U.S. Retail and Distribution Tax Industry Leader for Deloitte in 2013. In June, he’ll put on a new hat as the partner in charge of growing the marketplace in Portland, Seattle and Boise. His work has given him experience in many industries, including retail, manufacturing, engineering and construction.
“My goal is to be the trusted tax and business advisor for all mid-sized to large businesses and high net worth individuals here in the Treasure Valley,” Coronado says.
Besides striving to serve the business needs of the community, Coronado also devotes significant time to giving back to those around him. He’s a board member for the Boise State University Foundation, a group to which he also offers his tax and financial expertise as treasurer and chair of the audit committee.
“BSU got me where I am, so I try to help and give back as much as I can,” he says.
Coronado also volunteers with the Boise Public Schools Education Foundation. He helps with fundraising, budgeting and tax concerns, as well as serving on the executive committee and helping enforce the foundation’s bylaws. Coronado is on the executive council for the Famous Idaho Potato Bowl as well. In addition to helping solicit tickets, he contributes to fundraising efforts and pre-game festivities. Coronado even joins the group when they meet visiting teams at their hotels to “give them a warm Boise welcome.”
It’s easy to “get stuck in your own day-to-day,” he says, and that’s why sharing passions with the community helps keep life in perspective.
“That’s one thing I’ve learned over the years: find an organization to get involved with that you’re interested in, not just something to check a box that you’re doing,” Coronado says. “If you don’t believe in the cause, it won’t work.”
Outside the office, Coronado enjoys golfing every weekend at the Hillcrest Country Club and spending summers in McCall. He and his wife like to spend time outdoors with their 11-year-old son, Alex, who Coronado laughingly says “claims to be a lot smarter than both of us right now.”
In looking to the future, Coronado hopes to retire and continue to serve in the community. He also thinks he might like to teach a class at Boise State – something he certainly seems qualified to do.