Callie Zamzow

“I lead by listening first, keeping an open door, and creating an environment where people feel comfortable being honest and doing their best work,” she explained. “My role is often to provide clarity and support so others can succeed. As a fourth-generation leader, my vision is to honor what our family built while thoughtfully modernizing the business so we can continue serving our community for generations to come.”

For the past seven years in her role, Zamzow has focused on empowering her team to streamline processes, maintain each of the 12 stores with precision, and improve how they work.

“I’m competitive about getting better every day,” she said. “I believe innovation often shows up in small, consistent improvements that make life easier for both employees and customers.”

Zamzow said that despite the incredible growth that the company has seen since 1933, the root of providing quality products and personalized customer care have never changed — and she plans to hold true to those.

She explained, “Today, we’ve grown to 12 retail locations, a distribution center and our own manufacturing facilities producing natural fertilizers and animal feed. Even with that growth, we still operate with the same family values and commitment to service that guided the first generation.”

When she’s not helping guide Zamzows to its next level of success, you can find her out in the community. She currently serves on the boards of Girl Scouts of Silver Sage and Idaho Business for Education. She also regularly speaks with schools and nonprofits about community and leadership. In addition, the company stays active in supporting local events and initiatives.

“We believe strong communities and strong businesses go hand in hand,” Zamzow said.

As for what gives her a competitive edge, it’s likely her approachability, steadiness and abil-ity to stay focused on finding solutions — no matter what the situation is. She’s also a continual learner and prioritizes working with coaches and mentors to better understand personality styles and how to value each person’s strengths. Zamzow also regularly seeks feedback and aims to lead with empathy, humility and accountability.

“I try to create trust, listen to hard truths and give my team the freedom to do their jobs well without micromanaging,” Zamzow shared. “This nomination feels like a reflection of the culture we’ve built together and our long-term commitment to both our employees and our community. For me, becoming a better leader starts with becoming a better person.”